Social media management seems to be an easy task at first, but with each passing day, it gets harder as you have to post more while maintaining the timing for getting the most clicks.
That’s why social media management tools are necessary. These tools can save you time and a lot of effort when it comes to managing your profiles.
If you’re looking for a tool that’ll allow you to manage all of your social media accounts in a single spot, Publer is the tool you really need. But what is Publer? Let’s find out!
What is Publer?
Publer is a superhero that allows you to schedule, collaborate, and analyze your social media posts from a single spot. You won’t be restricted to only one platform, but you can access all the famous social media platforms with a single ID.
You’ll be able to access Pinterest, Google my Business, along with the famous platforms such as Facebook, Instagram, Twitter, and LinkedIn.
If you’re tight on the budget, you can use Publer for free too! The best part is, unlike other platforms, Publer didn’t restrict the features of their free version that much. In fact, you’ll be able to do a lot of amazing things such as managing five social media accounts, post-preview, auto-schedule, shortening, etc.
How Does Publer Work?
Publer is one of the easiest tools to use. You just need to create a Publer ID, and you have to click on the “Add account” button, and you’ll get the necessary forms for adding different social media accounts.
The key features of Publer are:
We often feel like editing our posts after they go live because a lot of things might appear in a way we don’t imagine them to be. With Publer, you can preview the posts, and you can see how they’ll look after you upload them.
With this feature, you’ll be able to customize your posts to perfection before they go live, and you can schedule them for uploading at a suitable time.
Hashtags definitely aren’t as popular as they used to be, but they’re still an important part of your social media posts. Often, we struggle to find the most appropriate hashtags for our posts. With Publer’s Hashtag suggestions, you’ll never miss out on a single hashtag.
Not only will it suggest your hashtags, but it will display the click rates and search volumes of each hashtag, so you can choose the perfect ones for your post.
With Publer, you can share your posts on the selected social media platforms and post them immediately by hitting the “post” button. However, there are four other ways of publishing your posts on social media platforms through Publer. Here, we’ll take an in-depth look into those:
If you’re to post manually, you just need to select the date and time at which you want your post to go live. All you need to do is select the time, and you’re good to go.
The automatic way is very easy to use. If you post almost daily, you can use this option for reducing the time needed for posting. In this method, you can either pick time slots for individual days of the week, when the posts will get live.
Again, you can select the autofill feature, and the tool itself will fill in the most appropriate times for you. This feature makes the overall process much easier.
Recycling is a feature that allows you to post the same content over and over again, and you can choose the time interval between each post. If you have content that you want to post over and over again for years, it can be very useful.
Recurring posts are like recycled posts, the difference being that you can choose an endpoint for recurring posts. Unlike recycling posts, these won’t be posted for an infinite time, but you can choose when Publer will cease to post them.
It’s a common fear that someone might steal your social media content without giving you due credit. With Publer, you won’t have to worry about this anymore, as you can set up watermarks or signatures to everything you post.
You can upload your customized logo in Publer, and you can add up to 10 different watermarks for adding to your content.
You can schedule the sharing of a post from one social media to account for the others, and you can set up follow-up comments as well. This saves a lot of time and effort and makes social media management very easy.
Not only can you maintain your social media accounts, but you can measure how your posts are performing as well. This is a very important feature, and it will allow you to fine-tune your posts for getting the most conversion.
What Makes Publer Stand Out?
Certain features make Publer stand out from the rest of the crowd. These are:
Amazing Free Plan
Publer offers the best free plan among all the available social media management tools. It’s too good to be true!
Easy to Use
Publer is very easy to use. You won’t face any obstacle or complexity while performing the activities, it’s that simple.
The user interface isn’t the best looking, but it’s surely one of the cleanest! You can find everything easily here.
You can automate your entire social media experience with Publer, and that too with a single account! Although you get to control only 5 five profiles with the free plan, you can control as many accounts as you need with the paid plans!
If you want to smoothen your social media experience, you can try Publer out; I'm sure you’ll like it. For its features and pricing, we highly recommend Publer for social media management.